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8 Steps to Amazing Microinteraction Design|Ariel Chang

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As you already know, microinteractions are one of the hottest UX trends right now. They enhance user experience, provide important feedback, explain functions and even entertain your audience. Today, I’m going to dive a little deeper and share some tips on how to take your microinteraction design to the next level. Microinteractions — A Magic Formula? Microinteractions are such a fundamental part of website design these days, that any site without them will probably look boring and bland. We like to think of them as the magic components that add delight, create surprise, and offer something entertaining and engaging. However, creating fabulous microinteraction design isn’t always easy. You’ve got to create something practical which makes the user’s life easier. It needs to be intuitive, human and responsive. In short, if you haven’t got microinteraction design mastered by now… you really need to get on it pronto! Explaining Microinteractions Essentially, you should think...

5 Characteristics of Bad Interaction Design That You Must Avoid|Ariel Chang

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We are living in a world that is full of touch devices and infinite scrolling websites. Therefore, as a designer, it is inevitable for him/her to have a clear understanding of interaction design before setting out to create fluid, convenient and accessible user experiences, because most websites and applications are interactive today to avoid making bad interaction designs. Author:  Julie The concept of  interaction design  was created in 1980s. Interaction designers usually focus on user-centered design, based on the analysis and research of real users’ goals and demands. Interaction designers always make design from users’ perspective, but at the same time they try to balance the users’ needs with business goals & technological capabilities. However, many interaction designers ignore these key points, finally they make something terrible. In order to give a better understanding of interaction design, I would like to share with you about what kind of in...

How I Found My UI/UX Design Philosophy from Fashion Masters|Ariel Chang

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Finding the UX and UI design philosophy from fashion designers? Yes, you’ve opened a little bit twee article. Many people will think that UI, UX and the fashion industry don’t have much in common, especially the user experience, but being two fields that need communicate a lot with their customers, the point where they generate their designs are similar. This type of relationship can offer us some unexpected information. 1. What is the design philosophy? Design philosophy is the superficial demonstration of designers’ understandings to the world that is around them, this type of understandings can come out during the process of design in which designers try to find the result. This philosophy can be received from the experience of the ancestors and also from the obtained conclusions based from the knowledge in person to this rapidly changing world. Especially as UX and UI are fruits of the development of technologies, there are more requirements that they should adapt faster...

User Journey Vs User Flow — Differences & Similarities|Ariel Chang

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User Journey and User Flow are two terms frequently mentioned in the product development process, they refer to two tools created to improve the product user experience. However, the differences between these two can easily mislead designers: some people think they are the same There is also opinion that the range covered by User Journey is wider than that of User Flow. Yes, they do have something in common, but they also differ from each other in many ways. In this article, I will make a comparison of “User Journey Vs User Flow “to help you understand better. 1. What is a User Journey? What is a User Flow? First let’s look at the definitions of the two terms: a. User Journey: It can also be called Customer Journey, it refers to the scenarios in which the user interacts with the product, and normally the scenarios consist of between 4 and 12 steps. Its function is mainly to assume and demonstrate the current and possible way in which the user can interact with the prod...